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Financial Pieces

Dave Ramsey’s guide to a multi-media empire



Brentwood-based Dave Ramsey’s The Lampo Group just keeps expanding. Ramsey’s flagship radio program, The Dave Ramsey Show, can be heard on more than 270 radio stations across the country. Boasting more than two million weekly listeners, it is the largest independently owned, operated and syndicated talk radio show in the country.

A popular live event speaker and author of five best-selling books, Ramsey has also authored six children’s books about money management, and is currently working with several states to develop a statewide curriculum on financial literacy.

Most recently, Ramsey inked a deal for a pilot reality television project with CBS. Tentatively called The Dave Ramsey Project, Ramsey expresses cautious optimism that the pilot will make it to prime time later this year.

Ramsey’s name has become synonymous with the climb out of financial distress. It might come as news to some, then, that Ramsey and his 150-employee company is increasingly involved in the financial management of newly minted millionaires.

Last year, when Ramsey spoke about money management to recently drafted rookies of the Tennessee Titans, he saw the uncertainty in their eyes of not knowing what to do with their sudden jump in income. A master of helping those in debt, Ramsey realized he had no program in place for those who are “in a unique situation that’s different from those with regular jobs and careers.”

Ramsey addressed this need by creating a wealth-coaching program that instructs players in decisions like choosing the right life insurance. A “butler” service helps keep financial paperwork current and bills paid. Personalized financial plans are developed and carried out in a client-coach collaboration. “I won’t be a baby sitter,” Ramsey says. “I want to be a mentor.”

So far, the Seattle Seahawks and Green Bay Packers have contacted Ramsey about the wealth-coaching program. He has also begun offering wealth coaching to newly signed artists in the music industry. Record label executives have taken up the program, Ramsey says, because they “want to pay their artist the million dollars and have him or her end up a millionaire.”

Individuals who make it big in both the sports and music industries “have a reputation for making a lot of money and ending up with nothing,” Ramsey says. Nothing could be further from the truth for Ramsey, a man who made and lost a fortune of his own long ago. According to figures supplied by the company, The Lampo Group saw more than 40% growth in profit in 2005, suggesting he’s found himself a new fortune, now.

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