The Justice League Ask the average person to list nonprofits in Tennessee, and you’ll get a sampling of the usual suspects: hospitals like Vanderbilt and Methodist; foundations like Chattanooga’s Lyndhurst, Memphis’ Assisi and Nashville’s Frist; and national names like Red Cross and the YMCA. After all, these nonprofits are the big players.
But hone the question a little: Which Tennessee-based nonprofit is the most conspicuous and has directly affected the welfare of more Tennesseans? The Tennessee Justice Center, of course. Hardly a day passes without the name, words or photo of Executive Director Gordon Bonnyman appearing on the front page of the state’s daily newspapers.
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Gained in Translation Advertisers are well-advised to bring more than a dictionary to Hispanic marketing efforts
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